Unfair for whom?

The Un-Fair Campaign: A cry for help for those who are privileged

Has anyone else seen this campaign called the "Un-Fair Campaign"? It's an initiative from Minnesota that hopes to put a stop on white privilege by leveraging those "affected" by this unseen biased. Creatively, it's clear this was inspired by the NO H8 campaign (writing on the face), but I would challenge this group to notice that NO H8 was simple in its execution vs. paragraphs written on a variety of Caucasian participants.

The idea behind this campaign is interesting. It's an initiative calling attention to the unfair ADVANTAGES that white Americans receive. However, here's what's fundamentally convoluted: The target audience for this, presumably Americans, fall in one of these two categories (with/or without color). Most initiatives succeed because they leverage statistics that have negative effects on the target audience; therefore, if the majority of this target audience, according to the campaign stands to receive positive benefits where does the inspiration live?

Not only does this have a lack of inspiration, but the call to action is weak: "hey, pay attention to us we're not being discriminated against!" I do admire this group for finding a niche way of articulating a challenge in America's society; however, by contrary this campaign negatively embodies a struggle for power that is uniquely "colored" by race.

You'll see what I mean if this campaign succeeds. The success of this campaign can also prove in its mission to be a failure. Given this is an argument that can also be seen in a larger debate regarding racial politics (historically and to date) put to the forefront by men and women of color; one can argue if this succeeds NOW with a "white face" championing the cause, privilege is still upheld.  


Not to mention, ironically, you can donate to these privileged suffers; now, what's fair about that?