Ugh, I can't even believe I've neglected my blog for three + weeks. Well people, I'm back full force. Promise. This week's topic: Hair.
I rarely can pass a black girl on the street without asking her if her hair is natural, what her regime entails and if she has any idea how I can get hair down my back (without weave). I'm recently so obsessed with my hair because I'm noticing it's not 'retaining length' (that could be a whole other blog). Also I had a stunning revelation at a networking event the other week.
Picture it (yes I've been watching too much golden girls): two weeks ago yours truly was at an ad agency meeting new people. I was introduced to someone else in the creative department who was stunned that I was a copywriter because ... wait for it... I had straight hair and it was relaxed. Apparently the curl in one's tendrils also harbors creative juices. This person mentioned and I quote "well you know, most people that are black copywriters or art directors are natural and show off their curly hair."
Could it be that as diverse talent we've also become typecast into a natural curly hair-loving silhouette? Does my straight hair say straight-laced? Not crazy enough for creativity?
I find it interesting that before anyone even asks me about my experience I'm handed over for a litmus test to determine when I had my last relaxer.
Guess my faux-beach hair doesn't count either... huh?
Here's my theory -- creative people are judged by their ability to exude organized chaos. This goes hand in hand with the idea that creative people are also bad organizers (guess I'm 0-2). And not just black women -- you're supposed to dress down, sacrifice personal composition to fit in and appear as if you're living for the work - style optional. Odd, isn't? But back to black women and the need to declare natural on their resume, do you know why this amazes me so much? Because, natural hair is the second most calculated appearance altering tactic next to makeup. For those of you who do not know the definition of natural hair is un-relaxed (non-chemically processed) hair. It's the original state of your hair, the one you were born with unscathed and ideally undamaged. Now, to get to this original state of your hair there's a journey you must take, which brings me to the conclusion that this natural look is actually completely contrived. I mean it takes me an hour to watch hair tutorials on YouTube and people speed those up!
The process takes time and the styles are adorable (on most) and because it's so "different" automatically gives you a check on the creative checklist. So, I'm being typecast for having straight hair (SMH). So I'm thinking about having an anti-journey and maybe starting a group for people like me ... if there are any more out there?
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, March 31, 2013
Tuesday, April 17, 2012
Three Ways to NOT Pick Up a Girl
I went to a networking event last week and a friend of mine asks me "so what's the best way to get a girl." Now, some of you ego-crazed men are probably thinking "really, dude? Really?" Well let me tell you, the stories I've heard - y'all could use a read of this blog post :)
Now, there are a few different approaches often used by men, here's a look at a few and I've rated effectiveness, scale of 1-10: 10 being the most effective.
The plan: instead of approaching a girl with a line or a "hello my name is ..." this guy is bound to drop his keys or something in the girl's line of sight in hopes he can grab her attention, purposefully bumps into her, anything that offers a nice lead in without forcing himself to think too much about what to say.
Why does this work? Either we laugh at the guy and think, "wow that was really weak, points for creativity and coordination, so hey what can it hurt" (unless he bumps her down some stairs or something)
Why does this fail? It's lame... And it's lame.
The plan: this guy will find a line for everything "hey angel, did it hurt when you fell from heaven?" "Excuse me; I think you owe me a drink.”[She says, "Why?"] “Because when I saw you from across the room I dropped mine. It was a rum and Coke, and I’m [your name].” Or how about that guy that makes a nick name for himself, "they call me go-getter, I go-get what I want, even you." Or the worst, when he tries to finish your sentence to suggest chemistry...
Why does this work? Some women believe they can really find someone who drops a line. Unlike the one who plots a guy might get a laugh - or a guffaw. Then she will probably call her friends over and ask you to repeat it ... oh wait I'm jumping ahead to the fail.
Why does it fail? This guy will become a joke, a trip down memory lane during girl talk "remember when that guy said ... "Also, no one knows someone in two seconds - even love at first sight is based on just that - sight not words, so finishing each other's sentences on day one is just annoying or a jinx. Lines generally don't work because they lack creativity and score high in search engine optimization - yes I'm saying he probably found that online.
The plan: this one knows himself as the best thing she will see today, and he will tell her, "you're the best thing I've seen since I looked in the mirror." His over-arrogance, alpha-male attitude and good looks will basically make a girl think he comes with a horse and carriage.
Why does it work? All women want to be complimented and by someone who looks better than anyone their friends could pull, so if you create a technique capitalizing on such... well #FTW
Why does it fail? Sometimes these guys can go overboard and their cockiness isn't validated. If you're having a low self-conscious day stay away from this one, and yes we can sense fear.
I could go on, but I'll save you the time. Be yourself, I've heard people decide if they like someone within the first minute of meeting them - so if you lead with anything else, she won't like you.
More tips or failures to add? Write me some stories and we'll make it a series regular :)
Now, there are a few different approaches often used by men, here's a look at a few and I've rated effectiveness, scale of 1-10: 10 being the most effective.
1. The one who plots
Effective? 6.5The plan: instead of approaching a girl with a line or a "hello my name is ..." this guy is bound to drop his keys or something in the girl's line of sight in hopes he can grab her attention, purposefully bumps into her, anything that offers a nice lead in without forcing himself to think too much about what to say.
Why does this work? Either we laugh at the guy and think, "wow that was really weak, points for creativity and coordination, so hey what can it hurt" (unless he bumps her down some stairs or something)
Why does this fail? It's lame... And it's lame.
2. The one who has a line for everything
Effective? 3.0The plan: this guy will find a line for everything "hey angel, did it hurt when you fell from heaven?" "Excuse me; I think you owe me a drink.”[She says, "Why?"] “Because when I saw you from across the room I dropped mine. It was a rum and Coke, and I’m [your name].” Or how about that guy that makes a nick name for himself, "they call me go-getter, I go-get what I want, even you." Or the worst, when he tries to finish your sentence to suggest chemistry...
Why does this work? Some women believe they can really find someone who drops a line. Unlike the one who plots a guy might get a laugh - or a guffaw. Then she will probably call her friends over and ask you to repeat it ... oh wait I'm jumping ahead to the fail.
Why does it fail? This guy will become a joke, a trip down memory lane during girl talk "remember when that guy said ... "Also, no one knows someone in two seconds - even love at first sight is based on just that - sight not words, so finishing each other's sentences on day one is just annoying or a jinx. Lines generally don't work because they lack creativity and score high in search engine optimization - yes I'm saying he probably found that online.
3. Mr. Suave
Effective? 8.0The plan: this one knows himself as the best thing she will see today, and he will tell her, "you're the best thing I've seen since I looked in the mirror." His over-arrogance, alpha-male attitude and good looks will basically make a girl think he comes with a horse and carriage.
Why does it work? All women want to be complimented and by someone who looks better than anyone their friends could pull, so if you create a technique capitalizing on such... well #FTW
Why does it fail? Sometimes these guys can go overboard and their cockiness isn't validated. If you're having a low self-conscious day stay away from this one, and yes we can sense fear.
I could go on, but I'll save you the time. Be yourself, I've heard people decide if they like someone within the first minute of meeting them - so if you lead with anything else, she won't like you.
More tips or failures to add? Write me some stories and we'll make it a series regular :)
Sunday, January 22, 2012
Experts in Spreading the Word
Since I went to school for a traditional English and Literature degree, I left school knowing about the must-reads of British and American literature from eighteenth century to the present. Interning in advertising and a small newspaper, I quickly assessed and confirmed where my interests lie. Curious to learn more and understand the connect between brands and consumers, my current experience in public relations is definitely adding to my knowledge of "how things work." However, I can't seem to settle, what the difference is between marketing and PR? I can't help but think these two roles might be double dipping. Think about it - let's say you're creating a campaign to raise awareness for something. Where does marketing come in, wouldn't you tap into a PR company? In the PR world, marketing is used as a verb (let's market this by doing XYZ), but marketing folks like to think they are the "big" idea... Being the biased PR girl that I am, I would like to say, PR is queen and marketing follows the lead. In the interest of expanding knowledge and spread the word, like any good PR girl, here's what I know about PR and marketing.
PR is about measurement and reputation - how many people know about you or your product or your message and how many people like it. PR has control over messaging and trends. Here's an example, Kleenex is a household name, my guess is some savvy, super cool PR girl working for Kimberly Clark refused to call it tissue until it caught on. She probably called people, stalked the internet and called it monitoring, and threw an event called "Dry your eyes here's a Kleenex" - a relationship forum for women going through break ups/divorces/PMS. So there you go - message spread, PR = A+*. So, then what is marketing? If marketing is the management process that establishes how to execute successfully to satisfy both consumer and organization... is the difference how the brand relates to you vs how you relate to the brand? Courtesy of Ads of the World, here's the best answer I've received.
Interesting right? Choose your field wisely, where do you want to fit in, when it comes to brands, the message and the recipient.
*Fictional analysis, not actual
PR is about measurement and reputation - how many people know about you or your product or your message and how many people like it. PR has control over messaging and trends. Here's an example, Kleenex is a household name, my guess is some savvy, super cool PR girl working for Kimberly Clark refused to call it tissue until it caught on. She probably called people, stalked the internet and called it monitoring, and threw an event called "Dry your eyes here's a Kleenex" - a relationship forum for women going through break ups/divorces/PMS. So there you go - message spread, PR = A+*. So, then what is marketing? If marketing is the management process that establishes how to execute successfully to satisfy both consumer and organization... is the difference how the brand relates to you vs how you relate to the brand? Courtesy of Ads of the World, here's the best answer I've received.
Interesting right? Choose your field wisely, where do you want to fit in, when it comes to brands, the message and the recipient.
*Fictional analysis, not actual
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