The Physics of Dreams

Dreams, goals, ideas, and happiness; all ethereal aspects of life that keep us in a constant state of evaluation for change. These are all catalyst for life-changing actions, regardless of how they are categorized.

The impulsiveness of ideas and dreams make them what they are, but the self-negotiation could stifle that very pursuit of happiness and that's what we have grown to call decisions. So it goes like this the fire for change is ignited with a dream, goal or want for happiness, then you immediately enter a linear process where we evaluate a full list of criteria of the negatives and positives. Once you've analyzed and weighed the benefits you arrive at a decision to act. But, the action doesn't seem as life altering when it was just a dream because you've rationalized it. The fact-finding stage allows you time to be comfortable with a proposed action/decision or to declare it a good or bad idea.

But the very definition of movement is founded in the propellant, not ruminating. Hello, law of motion: every action has an equal and opposite reaction. Pretty sure it doesn't say every thought results in an equal and opposite awesome list. 

Why is a woman like me, who took exactly one semester of "How Things Work", so intrigued by this simple equation? Well, I have a friend who just left her job as a PR executive and she's now going to be a nanny. Of course the initial reaction is to be floored, but I just kept thinking about how much I admired her gumption. She could comfortably say "I'm not sure what's coming my way, but now I have time for it, since I won't be stressed at an alleged 9-5." And it made me think, no matter what people might perceive of this decision it was hers and hers alone, she sought a way to be happier and the obstacle was her job, so she mastered that hurdle and found a new method of income. Given her open ended responses to her decision and what she would do about this or that, she spent exactly enough energy thinking about her decision and the rest making it happen. She's going to be happy with her decision and I couldn't be more proud to tell her story. Her energy behind her want for happiness created a progression forward that created an action. What's not to be impressed with that?

It's not easy and I'm not saying you should do things without thinking about it, but I am saying it's worth trusting your dreams a little more. To add another well known fact for support I can't help but point to Nike and the most popular ad campaign: "Just Do It." If this is good enough for the Goddess of Victory to live by that motto, then where can you go wrong?

Experts in Spreading the Word

Since I went to school for a traditional English and Literature degree, I left school knowing about the must-reads of British and American literature from eighteenth century to the present. Interning in advertising and a small newspaper, I quickly assessed and confirmed where my interests lie. Curious to learn more and understand the connect between brands and consumers, my current experience in public relations is definitely adding to my knowledge of "how things work." However, I can't seem to settle, what the difference is between marketing and PR? I can't help but think these two roles might be double dipping. Think about it - let's say you're creating a campaign to raise awareness for something. Where does marketing come in, wouldn't you tap into a PR company? In the PR world, marketing is used as a verb (let's market this by doing XYZ), but marketing folks like to think they are the "big" idea... Being the biased PR girl that I am, I would like to say, PR is queen and marketing follows the lead. In the interest of expanding knowledge and spread the word, like any good PR girl, here's what I know about PR and marketing.
PR is about measurement and reputation - how many people know about you or your product or your message and how many people like it. PR has control over messaging and trends. Here's an example, Kleenex is a household name, my guess is some savvy, super cool PR girl working for Kimberly Clark refused to call it tissue until it caught on. She probably called people, stalked the internet and called it monitoring, and threw an event called "Dry your eyes here's a Kleenex" - a relationship forum for women going through break ups/divorces/PMS. So there you go - message spread, PR = A+*. So, then what is marketing? If marketing is the management process that establishes how to execute successfully to satisfy both consumer and organization... is the difference how the brand relates to you vs how you relate to the brand? Courtesy of Ads of the World, here's the best answer I've received.

Interesting right? Choose your field wisely, where do you want to fit in, when it comes to brands, the message and the recipient.

*Fictional analysis, not actual